59 social media statistics you need to know in 2020

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What is defined as social media in 2020 seems to be ever-changing, but the Merriam-Webster definition for social media is: “Forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).”

As the social media landscape evolved, businesses quickly realized there was enormous potential for connecting with new and existing customers in a way they never had before. Business profiles were developed, and as customer attitudes changed, so social media marketing changed tack – from being aggressively proactive outbound marketing to more reactive inbound marketing.

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